Movie posters can make or break a movie through the way it is designed to attract movie goers and while 2012 brought us a great selection of movies with stunning poster design like Avengers, Argo, the Hobbit, Rurouni Kenshin and Wreck-it Ralph among others, we just couldn’t help but get excited to see the movies that is in stored for us this year. While waiting for news updates on some of the movies that we have taken interest in, we here at YTD would like to showcase some of the awesome movie posters to keep you dear readers inspired.
ABCs of Death After Earth
(Source)
All Superheroes Must Die
(Source)
Carrie
(Source)
A Glimpse Inside the Mind of
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Monday, December 31, 2012
30 Awesome 2013 Movie Posters
Sunday, December 30, 2012
Top 5 Logo Design Trends of 2012
32,000 new logos from around the world were studied to compile LogoLounge’s 2012 logo design trend report. The true benefit of studying logo designs and trends is that they consistently classify the path for the present and for the future. Once you see the direction these start to take, you start to understand their flow and rapidity and eventually you may get a glimpse of what’s to come. Here are our picks from that list for the top 5 logo design trends of 2012.
Image
Though nothing is new about the use of transparencies, the increasing use of this technique is now at critical mass. A sense of lightness is prevalent with the use of clear, clean, pure chrome colors that sometimes produce a rainbow palette. These signature colors are likely used as darker or unsaturated tones will create muddy overlaps. It’s hard not to gain an optimistic perspective when you look at these bright solutions.
Source
Image
The shift to a greater use of surface gradient to define shape is critical to the success of these images; if viewed with just a flat tone, they would appear as the twisted loop of an infinity sign. There is a certain tension that permeates these marks, as if releasing torque would allow the shape to relax back into a flat disk. Flexibility and elasticity come to mind as defining attributes. Being able to simultaneously show both sides of an otherwise two-dimensional shape brings forth even more conceptual opportunities (as well as an excellent bar bet).
Source
Image
A sprout is indicative of the beginning of a new cycle of life. The spiral nature of this growth is so wonderfully generic; It’s hard to say at this stage if the seed is birthing a flower, a tree, a crop, or a weed. It simply represents the green birth. It’s a bit like looking at an egg being cracked open by its baby resident and not being quite sure what is coming out. At that moment, it is promise enough of a new day.
Source
Image
The old faux tactile effect, which had completely run its course, is reincarnated now as a reveal. The effect is incorporated into identities set to unveil or expose an inner value or underlying trait. The rendered shadow implying that the peeling back of layers is occurring in real time gives you an immediate peek behind the scenes. DC Comics uses a family of solutions, each pulling back the curtain on a graphic representing a different super hero.
Image
Mosaic-like patterns range from highly complex to very simple solutions, created from a small number of elements. Aside from their striking beauty, these logos convey the concept of strength in numbers; combining elements creates a sum greater than the parts. These marks express a scientific nature based in math and give the assurance of precision and accuracy.
Source
Transparent Links
Image
Though nothing is new about the use of transparencies, the increasing use of this technique is now at critical mass. A sense of lightness is prevalent with the use of clear, clean, pure chrome colors that sometimes produce a rainbow palette. These signature colors are likely used as darker or unsaturated tones will create muddy overlaps. It’s hard not to gain an optimistic perspective when you look at these bright solutions.
Source
Potato Chip
Image
The shift to a greater use of surface gradient to define shape is critical to the success of these images; if viewed with just a flat tone, they would appear as the twisted loop of an infinity sign. There is a certain tension that permeates these marks, as if releasing torque would allow the shape to relax back into a flat disk. Flexibility and elasticity come to mind as defining attributes. Being able to simultaneously show both sides of an otherwise two-dimensional shape brings forth even more conceptual opportunities (as well as an excellent bar bet).
Source
Sprout
Image
A sprout is indicative of the beginning of a new cycle of life. The spiral nature of this growth is so wonderfully generic; It’s hard to say at this stage if the seed is birthing a flower, a tree, a crop, or a weed. It simply represents the green birth. It’s a bit like looking at an egg being cracked open by its baby resident and not being quite sure what is coming out. At that moment, it is promise enough of a new day.
Source
Peel and Reveal
Image
The old faux tactile effect, which had completely run its course, is reincarnated now as a reveal. The effect is incorporated into identities set to unveil or expose an inner value or underlying trait. The rendered shadow implying that the peeling back of layers is occurring in real time gives you an immediate peek behind the scenes. DC Comics uses a family of solutions, each pulling back the curtain on a graphic representing a different super hero.
Tessellation
Image
Mosaic-like patterns range from highly complex to very simple solutions, created from a small number of elements. Aside from their striking beauty, these logos convey the concept of strength in numbers; combining elements creates a sum greater than the parts. These marks express a scientific nature based in math and give the assurance of precision and accuracy.
Source
Saturday, December 29, 2012
Featured Artist: The Design Aesthetics of Rachel Spoon
It’s
a brand new year and one good way to welcome 2013 is to give you a dose
of creative inspiration from another amazing artist in the design
industry. This time, we picked a creative woman focusing in various
fields of graphic design as our featured artist for the month.
Meet Rachel Spoon, a graphic designer based in South Carolina who is focusing on print, packaging and web design. Her works are characterized by clean and structured elements with great attention to details. Influenced by various international designs, Rachel has created her own unique style in design as seen on many of her projects.
Another good thing about Rachel is that she has a strong passion for learning new ideas and experiences. She always sticks to the design fundamentals, focuses on type choice and hierarchy and gives emphasis on the importance of research and listing down snippets of information in the beginning process of every design project. Lets take a quick look on some of her designs below.(Click on the images to view the details about each project.)
Check out more of the works of Rachel Spoon on her website and Behance portfolio. Get to know her up close and personal in an interview as the latest featured artist at UCreative Spotlight.
Meet Rachel Spoon, a graphic designer based in South Carolina who is focusing on print, packaging and web design. Her works are characterized by clean and structured elements with great attention to details. Influenced by various international designs, Rachel has created her own unique style in design as seen on many of her projects.
Another good thing about Rachel is that she has a strong passion for learning new ideas and experiences. She always sticks to the design fundamentals, focuses on type choice and hierarchy and gives emphasis on the importance of research and listing down snippets of information in the beginning process of every design project. Lets take a quick look on some of her designs below.(Click on the images to view the details about each project.)
Book Cover Design for Don Rosa Classics: The Complete Pertwillaby Papers
JMG Christmas Recipe Book
Penguin Classics Book Covers
Ivy Leaves Journal of Literature & Art
Sanose Clementines Package Design
Personal Brand Identity System
OZMA Identity
March for Babies T-shirt Design
Great Designers of History DVD Series
Robinson Davis Record Album Cover Design
Check out more of the works of Rachel Spoon on her website and Behance portfolio. Get to know her up close and personal in an interview as the latest featured artist at UCreative Spotlight.
Friday, December 28, 2012
Top 5 Rebrands of 2012
The objective of rebranding
is to influence a customer’s perception about a product or service by
revitalizing the brand and making it seem more modern and relevant to
the customer’s needs. Sometimes it’s done so right that we forget the
old brand even existed or don’t even miss it at all. The new mark fits
in with culture and gives us the feeling that the brand is persistently
pushing into the future while promoting great design. Please keep in
mind while reading that this is an opinionated piece. After reading let
us know what your Top 5 Rebrands of 2012 are! Here are our picks.
GraphicDesign.com
Source. Designed By: Siegel+Gale
Aetna introduced a completely new and fresh direction for the company relying on a beautiful purple color and slick lowercase typography. The company said that their goal was to create something “Vibrant. Energetic. Flexible. It shows our passion for helping you feel confident in your health care decisions, fitting into your life, and making it easier for you to live healthier.”
Siegel+Gale continues to partner with Aetna on implementation and rollout, providing multimedia tools and resources as well as training and support on brand architecture. With streamlined access, clear, simple and benefit-oriented communications, Aetna is now moving in a new and healthier direction.
GraphicDesign.com
Image. Designed By: Kraft
In 2009, Kraft Foods, Inc. introduced a mark that baffled consumers and advertising enthusiasts everywhere. The iconic red shape with the blue Kraft inside had become an American icon and for a company that has been around 109 years it didn’t seem likely for a brand overhaul.
I was extremely happy to see this one revert back to the original concept considering I named the previous mark number one on the poll article, Top 10 Worst Corporate Rebrands. It should also be noted that striving too far from the original design and concepts was the top choice for corporate rebrand failure according to our readers. I like the new font choice as it feels much more modern, inviting and easy to read. I think the shape has been slightly tweaked to feel smoother and is not quite as wide. Finally, the color has improved to read darker. As far as I know this is an in-house design job.
GraphicDesign.com
Designed By: Landor Associates
Originally DC Comics gave us a sneak peak at a grayscale version of their new logo, which seemed to disappoint comic fans everywhere across the Internet. A week later, DC released their branding plans for the logo and everything came together very nicely.
The logo itself doesn’t really scream “Comics!” or even remotely look like a comic book company at first glace. Rethinking a comic book company sounds like a pretty heavy task and the branding really saved this logo. The logo itself, in my opinion is a very nice logo but without the branding it’s really nothing. The only downside I feel to this logo is the lack of excitement the typeface provokes. Also the left justified DC and Comics doesn’t do much for me. Other than that I think this could be a home run.
On the positive side the logo adapts itself to each comic and character, in color scheme as well as in texture as seen below, making the logo extremely versatile in the comic world and something that I think will last in pushing DC Comics into the 21st century between film, TV, games, merchandise and of course Comic Books.
GraphicDesign.com
Designed By: Clarkhout/Cocoon
Originally named The Rainbow Society, The Dream Factory is a charitable organization dedicated to fulfilling dreams for kids who are battling life‐threatening illnesses. It’s unique because all of the funds raised stay in Manitoba, Canada to help local children.
Riding on a new tagline “Sometimes Kids Deserve To Get Carried Away” the new logo and brand package is a vibrant visual experience targeted heavily at children that introduces a blue, purple, green and cream color scheme. Ditching the previous red, yellow and green rainbow icon, as well as the chalky, dull look of the old brand. The old font was in standard and forgettable fonts.
The new logo is downright gorgeous. Most icons work best when minimal, this one is very detailed in many parts, yet remains a simple piece in solitude. “The Dream Factory” is written in two contrasting playful fonts over a cloud that a blimp type ship is floating by. I love the playful look of it overall, and how the D and the M are integrated into the cloud so seamlessly. Also the fact that they pulled off a dominant Blue to Cream gradient is an accomplishment in itself. I like the placement and size of the shadow.
GraphicDesign.com
Source. Designed By: ManvsMachine
After winning a competitive pitch, Channel 4 commissioned ManvsMachine to create a new brand identity and on-air look for More4. The package aligns with a re-focused range of content on the channel. 4Creative worked with them to produce a striking new creative identity for the evolving More4. The More4 re-brand is centered around a bold, new, flexible logo, created from multiple triangles that flip, fold, attract and repel each other into position. The re-brand extends to a whole new on-screen look, that includes five truly stunning new video segments.
5. Aetna
GraphicDesign.comSource. Designed By: Siegel+GaleAetna introduced a completely new and fresh direction for the company relying on a beautiful purple color and slick lowercase typography. The company said that their goal was to create something “Vibrant. Energetic. Flexible. It shows our passion for helping you feel confident in your health care decisions, fitting into your life, and making it easier for you to live healthier.”
Siegel+Gale continues to partner with Aetna on implementation and rollout, providing multimedia tools and resources as well as training and support on brand architecture. With streamlined access, clear, simple and benefit-oriented communications, Aetna is now moving in a new and healthier direction.
4. Kraft Foods
GraphicDesign.comImage. Designed By: Kraft
In 2009, Kraft Foods, Inc. introduced a mark that baffled consumers and advertising enthusiasts everywhere. The iconic red shape with the blue Kraft inside had become an American icon and for a company that has been around 109 years it didn’t seem likely for a brand overhaul.
I was extremely happy to see this one revert back to the original concept considering I named the previous mark number one on the poll article, Top 10 Worst Corporate Rebrands. It should also be noted that striving too far from the original design and concepts was the top choice for corporate rebrand failure according to our readers. I like the new font choice as it feels much more modern, inviting and easy to read. I think the shape has been slightly tweaked to feel smoother and is not quite as wide. Finally, the color has improved to read darker. As far as I know this is an in-house design job.
3. DC Comics
GraphicDesign.comDesigned By: Landor AssociatesOriginally DC Comics gave us a sneak peak at a grayscale version of their new logo, which seemed to disappoint comic fans everywhere across the Internet. A week later, DC released their branding plans for the logo and everything came together very nicely.
The logo itself doesn’t really scream “Comics!” or even remotely look like a comic book company at first glace. Rethinking a comic book company sounds like a pretty heavy task and the branding really saved this logo. The logo itself, in my opinion is a very nice logo but without the branding it’s really nothing. The only downside I feel to this logo is the lack of excitement the typeface provokes. Also the left justified DC and Comics doesn’t do much for me. Other than that I think this could be a home run.
On the positive side the logo adapts itself to each comic and character, in color scheme as well as in texture as seen below, making the logo extremely versatile in the comic world and something that I think will last in pushing DC Comics into the 21st century between film, TV, games, merchandise and of course Comic Books.
2. Rainbow Society
GraphicDesign.comDesigned By: Clarkhout/CocoonOriginally named The Rainbow Society, The Dream Factory is a charitable organization dedicated to fulfilling dreams for kids who are battling life‐threatening illnesses. It’s unique because all of the funds raised stay in Manitoba, Canada to help local children.
Riding on a new tagline “Sometimes Kids Deserve To Get Carried Away” the new logo and brand package is a vibrant visual experience targeted heavily at children that introduces a blue, purple, green and cream color scheme. Ditching the previous red, yellow and green rainbow icon, as well as the chalky, dull look of the old brand. The old font was in standard and forgettable fonts.
The new logo is downright gorgeous. Most icons work best when minimal, this one is very detailed in many parts, yet remains a simple piece in solitude. “The Dream Factory” is written in two contrasting playful fonts over a cloud that a blimp type ship is floating by. I love the playful look of it overall, and how the D and the M are integrated into the cloud so seamlessly. Also the fact that they pulled off a dominant Blue to Cream gradient is an accomplishment in itself. I like the placement and size of the shadow.
1. More4
GraphicDesign.comSource. Designed By: ManvsMachineAfter winning a competitive pitch, Channel 4 commissioned ManvsMachine to create a new brand identity and on-air look for More4. The package aligns with a re-focused range of content on the channel. 4Creative worked with them to produce a striking new creative identity for the evolving More4. The More4 re-brand is centered around a bold, new, flexible logo, created from multiple triangles that flip, fold, attract and repel each other into position. The re-brand extends to a whole new on-screen look, that includes five truly stunning new video segments.
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