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Saturday, February 16, 2013

Creative Advertising Ideas


Advertising is many things and one of them is a helpful and caring one. In this week’s edition of Creative Advertising Ideas we are going to feature interesting advocacy campaigns.

These ads are not just only creative advertising ideas but they are ads that care. Advocacy ads can range from companies trying to make a difference, down to the ones trying to show that they care for their consumers. From Africa to the bustling nightlife in Lebanon, campaigns like these deserves a mention for their efforts in making the world a nicer place.

Nissan

Ambient

It’s fun to be young and have a couple of drinks with friends, drunk driving isn’t it is serious business. The lax road safety, traffic laws and enforcement is a major issue in Lebanon. This has cost Lebanon a whopping 10,000 car accidents in 2010 alone. Nissan decided to bring up drunk driving to the Lebanese youth. Unlike regular PSAs Nissan did the approach in a fun and playful manner. What they did is have people suggest their intoxicated friends to be arrested and sent home using Nissan cars.




Safetylab

Direct Marketing

The lack of proper hygiene has killed thousands in South Africa. It is said that South Africa is considered one of the most unhygienic places in Earth. Diseases such typhoid, cholera and diarrhea has greatly affected the children. The simple idea of washing hands does the job but, how does one teach and get children excited? Simple. Put a toy inside the soap.




 

Lebanese Autism Society

Direct Marketing

Recent autism statistics show that 1 in 88 children in America are diagnosed with autism. In the same statistic it is said that boys are more likely to have autism than girls. In Lebanon, the awareness about autism is considered to be very low. In order to get the people aware, the Lebanese Autism Society did a very expressive approach. They required people to make an effort and look on a different angle.



 

A Drop of Life

Direct Marketing

In China, there are 47.5 percent of these areas where water is scarce.  A Drop of Life is a non-profit organization dedicated to inform and get the people moving. Their aim is to help those who are living in the arid areas. In order to tell the people about the issue A Drop of Life made use of thermal coasters. There coasters reveals a message to the people that a simple drop is a big help.

Advertising is not only just here to sell products but it also gives ideas. It also makes the loudest voice for those who cannot speak out. Creative advertising ideas isn’t just all about selling but is also about inspiring and making people move and do good for the world as well.
Tells us what you like! Which of the campaigns in the list you guys like the most? Share your thoughts and comments below!
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Friday, February 15, 2013

NHL Pokémon Logos



Amateur and starting graphic designers usually start out their creative flair in common design fields like designing a logo. Some of the common ways to practice logo design are doing some logos for small clients usually for free or by analyzing popular logos and redesign them.
One aspiring designer caught our attention with his logo experiments. Meet Ben Gough, 22- year old creative, gamer and hockey enthusiast from Calgary, Canada. His logo experiment called “NHL Pokémon Logos” is an awesome series of reimagined logos of teams from The National Hockey League combined with Pokémon characters. The result is a cool collection of logos printed and sold as tees, hoodies and stickers. Ben also formulated a unique names for the teams with the reimagined logos. Some notable  teams include Anaheim Mighty PsyducksLos Angeles Slowking and Toronto Gyarados.
Whether you are an avid hockey fan or just a Pokemon lover, you will surely enjoy this collection. Scroll down below and enjoy!
 Anaheim Mighty Psyducks
Anaheim Mighty Psyducks
Vancouver Kynucks
Vancouver Kynucks
Charmeliens de Montréal
Charmeliens de Montréal
Pittsburgh Empoleon
Pittsburgh Empoleon
St. Louis Seadra
St. Louis Seadra
New York Blasters
New York Blasters
Boston Bruins
Boston Bruins
Columbus Bluedrills
Columbus Bluedrills
Toronto Gyarados
Toronto Gyarados
Nashville Raikou
Nashville Raikou
Calgary Flames
Calgary Flames
Edmonton SmokeScreen
Edmonton SmokeScreen
New Jersey Devil Dogs
New Jersey Devil Dogs
Carolina Ghastlycanes
Carolina Ghastlycanes
Minnesota Wild Arcanine
Minnesota Wild Arcanine
Florida Persian
Florida Persian
Ottawa Escenators
Ottawa Escenators
Los Angeles Slowking
Los Angeles Slowking
Atlanta Fetchers
Atlanta Fetchers
Check out the entire collection of Pokémon Logos in Ben Gough’s Redbubble page.

Which of the logos is your most favorite? Tell us your thoughts and suggestions by commenting below.
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Don't forget to subscribe to our blog for the latest design inspirations, stories and freebies. Speaking of freebies, check out our free print templates page for your print design needs.
Stay awesome everyone!
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Thursday, February 14, 2013

20 Valentine’s Day Free Fonts


Hello creatives! The love month is officially on and for sure as graphic designers, most of you are busy working on your Valentine’s Day-related designs such as postcards, greeting cards, posters, flyers, etc. So today in You The Designer, we give you another amazing collection of freebies showcasing some of the most beautiful and playful fonts just perfect for the Valentine-themed projects you might be working on!

20 Valentine's Day Free Fonts by You The Designer

We collected 20 adorable free fonts accompanied by some interesting quotes to celebrate the season of love. Check them out below or bookmark this page for your future reference. Share the love and enjoy!

ALEX BRUSH
ALex Brush | Download Source

lovingyou (Version 1.00, O)
lovingyou | Download Source

Cupid de Locke
Cupid de Locke | Download Source

Tangerine
Tangerine | Download Source

CALLIGRAFFITI
Calligraffiti | Download Source

LoveNess
LoveNess | Download Source

Precious
Precious | Download Source

Allura
Allura | Download Source

Arizonia
Arizonia | Download Source

LT Chickenhawk
LT Chickenhawk | Download Source

CAC Champagne
CAC Champagne | Download Source

Great Vibes
Great Vibes | Download Source

heartfont
heartfont | Download Source

Lovers Quarrel
Lovers Quarrel | Download Source

Mutlu

Black Rose
Black Rose | Download Source

I Love What You Do!!
I Love What You Do!! | Download Source

Aquiline
Aquiline | Download Source

SC Manipulative Lovers
SC Manipulative Lovers | Download Source

Qwigley
Qwigley | Download Source

NOTE: Please take time to read the terms and usage of each featured font in their respective download pages. Some of them are free to use both for personal and commercial while some are for personal use only.

Wednesday, February 13, 2013

Create a Grungy Web Badge



In the following tutorial, you will learn how to create a grungy web badge in Adobe Illustrator. For starters you will learn how to setup a simple grid and how to easily center the starting shapes using the Align panel. Next, taking full advantage of the Appearance panel and using some basic masking and vector shape building techniques, you will learn how to create the two main shapes. Moving on, using a built-in art brush and some new masking techniques, you will learn how to add a that grungy effect. Using some Type tools along with several Drop Shadow effects, you will learn how to add the text. Finally, you can learn how to easily recolor your entire web badge.

Tutorial Details

  • Program: Adobe Illustrator CS5
  • Difficulty: Beginner-Intermediate
  • Topics Covered: Basic Tools and Effects, Masking techniques, Type Tools and the Appearance panel
  • Estimated Completion Time: 45 minutes

Final Image

As always, this is the final image that we’ll be creating:
Final Image

Step 1

Hit Command + N to create a new document. Enter 600 in the width and height boxes then click on the Advanced button. Select RGB, Screen (72ppi) and make sure that the Align New Objects to Pixel Grid box is unchecked before you click OK. Enable the Grid (View > Show Grid) and the Snap to Grid (View > Snap to Grid). You will need a grid every 5px, so simply go to Edit > Preferences > Guides > Grid, enter 5 in the Gridline every box and 1 in the Subdivisions box. You should also open the Info panel (Window > Info) for a live preview with the size and position of your shapes. Do not forget to set the unit of measurement to pixels from Edit > Preferences > Units > General. All these options will significantly increase your work speed.
Step 1

Step 2

Pick the Ellipse Tool (M) and focus on your Toolbar. Remove the color from the stroke then select the fill and set its color at R=255 G=255 B=255 (white). Move to your Artboard and simply create a 150px circle, the Snap to Grid should ease your work. Next, you need to center this white shape. Select it and open the Align panel (Window > Align). Set the aligning to Artboard then simply click the Horizontal Align Center and Vertical Align Center buttons. In the end, your white circle should be centered as shown in the following image.
Step 2

Step 3

Make sure that your white circle stays selected and focus on the Appearance panel (Window > Appearance). Remove the color from the fill and add a 5pt stroke. Align it to inside, set the color at R=11 G=130 B=30, then add a second stroke using the Add New Stroke button (pointed by the little, blue arrow in the following image). Select this new stroke, make sure that the color is set at R=11 G=130 B=30, set the weight at 3pt, align it to inside and go to Effect > Path > Offset Path. Enter a -7px Offset, click OK and return to the Appearance panel. Add a third stroke for this shape and select it. Again, make sure that the color is set at R=11 G=130 B=30, set the weight at 3pt, align it to inside and go to Effect > Path > Offset Path. Enter a -31px Offset, click OK and get back to the Appearance panel. Add a fourth stroke for this circle and select it. Once again, make sure that the color is set at R=11 G=130 B=30, set the weight at 5pt, align it to inside and go to Effect > Path > Offset Path. Enter a -36px Offset, click OK and focus again on the Appearance panel. Add a fifth stroke and select it. Make it 2pt wide, set the color at R=0 G=110 B=10 and align it to outside. Keep focusing on the Appearance panel, add one final stroke for your circle and select it. Make sure that the color is set at R=0 G=110 B=10, set the weight at 2pt, align it to outside and go to Effect > Path > Offset Path. Enter a -43px Offset and click OK. In the end, things should look like in the following image.
Step 3

Step 4

Make sure that your circle is still selected and make a copy in front (CTRL + C > CTRL + F). Select this copy and go to Object > Expand Appearance. Select the resulting group of shapes, open the Pathfinder panel (Window > Pathfinder), click the Unite button then hit CTRL + 8 (or go to Object > Compound Path > Make) to turn the resulting shapes into a simple compound path. Select this new compound path, set the fill color at R=237 G=28 B=36, then move to the Layers panel (Window > Layers) and make it invisible by clicking on that little eye icon.
Step 4

Step 5

Using the Rectangle Tool (M), create a 190 x 30px shape, fill it with black and and center it using the Horizontal Align Center and Vertical Align Center buttons from the Align panel. Make sure that this black rectangle is selected and go to Object > Path > Add Anchor Points to add four new anchor points. Grab the Direct Selection Tool (A), select the left, new anchor point and drag it 15px to the right. Then select the right, new anchor point and drag it 15px to the left. In the end, your black shape should look like the third image.
Step 5

Step 6

Make sure that your black shape is still selected and make a copy in front (CTRL + C > CTRL + F). Select this copy and focus on the Appearance panel. Remove that black from the fill, add a 2pt stroke and select it. Set the color at R=11 G=130 B=30, align it to inside and go to Effect > Path > Offset Path. Enter a -4px Offset, click OK and return to the Appearance panel. Add a second stroke for this shape and select it. Make sure that the color is set at R=11 G=130 B=30, set the weight at 3pt and align it to inside. Keep focusing on the Appearance panel, add a third stroke and select it. Set the color at R=0 G=110 B=10, make it 2pt wide and align it to outside.
Step 6

Step 7

Select the remaining black shape along with the circle, open the fly-out menu of the Transparency panel (Window > Transparency) and go to Make Opacity Mask. Keep focusing on the Transparency panel and uncheck that Clip box. In the end, your masked circle should look like the second image.
Step 7

Step 8

Reselect that irregular polygon shape and make a copy in front (CTRL + C > CTRL + F). Select this copy and go to Object > Expand Appearance. Make sure that the resulting group of shapes is selected, click the Unite button from the Pathfinder panel then hit CTRL + 8 (or go to Object > Compound Path > Make). Fill this new compound path with R=237 G=28 B=36 and move to the Layers panel (Window > Layers). Turn on the visibility for the other red compound path, select it and bring it to front (Shift + CTRL + ] ).
Step 8

Step 9

Reselect both red compound paths and click the Unite button from the Pathfinder panel. You will need a build in art brush for this new compound path. Open the Brushes panel (Window > Brushes), open the fly-out menu and go to Open Brush Library > Artistic > Artistic_ChalkCharcoalPencil. Take a look inside this new panel and find the Pencil art brush. Reselect your red compound path and focus on the Appearance panel. Remove the color from the fill then select the stroke, add that Pencil brush and set its color to black.
Step 9

Step 10

Reselect the two shapes with the green strokes and Group them (CTRL + G). Select this new group along with the compound path made in the previous step, open the fly-out menu of the Transparency panel and go to Make Opacity Mask. Don’t forget to uncheck the Clip box. In the end, your masked group should look like the following image.
Step 10

Step 11

Using the Ellipse Tool (M), create a 100px circle, fill it with a random color and center it using the Horizontal Align Center and Vertical Align Center buttons from the Align panel.
Step 11

Step 12

Pick the Type on a Path Tool, then simply click on the edge of the circle made in the previous step and add the “PREMIUM QUALITY” piece of text. Use the Chaparral Pro font, set the style at bold, the size at 13pt and the color at R=0 G=100 B=0. Grab the Selection Tool (V) (or the Direct Selection Tool (A)) and simply drag those perpendicular lines (pointed by the little, blue arrows in the following image) to rotate your text.
Step 12

Step 13

Duplicate the piece of text added in the previous step (CTRL + C > CTRL + F). Rotate it as shown in the following image and simply replace the existing text with “NATURAL PRODUCT“.
Step 13

Step 14

Using the Type Tool (T), add the “100% GREEN” piece of text and place it as shown in the following image. Use the Chaparral Pro font, make it bold, set the size at 15pt and the tracking at 100 then make sure that the color is set at R=0 G=100 B=0.
Step 14

Step 15

Disable the Grid (View > Hide Grid) and the Snap to Grid (View > Snap to Grid). Select all three pieces of text and go to Effect > Stylize > Drop Shadow. Enter the properties shown in the left window (in the following image), click OK and go again to Effect > Stylize > Drop Shadow. Enter the properties shown in the middle window (in the following image), click OK and go once again to Effect > Stylize > Drop Shadow. Enter the properties shown in the right window and click OK. In the end things, should look like in the following image.
Step 15

Step 16

Finally, here’s how you can easily recolor the entire web badge. Select all the stuff that you made so far and go to Edit > Edit Colors > Recolor Artwork. Go to the Edit section, make sure that the Recolor Artwork box and the Link harmony colors button are checked, then simply play with the Brightness slider and the color handles. There are countless possibilities.

Step 16

And We’re Done!

I hope you’ve enjoyed this tutorial and can apply these techniques in your future projects.
Final Image
Andrei Marius

Author:Andrei Marius

Andrei Marius is a self taught vector artist who is trying to make a living doing something that he likes. He spends most of his time working in Adobe Illustrator, trying to avoid the Pen Tool. You can find most of his vector experiments at this little website dedicate to Illustrator VforVectors.